Pure Paint is a research and branding project for a local Nova Scotian paint brand. I, and a group of 3 designers worked together to develop a strategy that would best suit a new paint brand in a heavily dominated market. With our strategy, this is my version of its packaging and logo. Strategy is below.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/b8debc0769b036a9d4332214e3be7f6b/a827fae2-b342-41a3-adce-8c5ead189714_rw_1920.jpg?h=4224852f7ae25ca745af66e50306498f)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/b8debc0769b036a9d4332214e3be7f6b/b32fbbe0-e434-4fdf-9c66-e511528f5af3_rw_3840.jpg?h=1440aae7a9bf8fcba4ffcc5f69561d27)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/b8debc0769b036a9d4332214e3be7f6b/ca8fa5d1-d99f-4a27-802f-66c03c077107_rw_3840.jpg?h=ef0dfd3bc792825f1fae601cc5fb3f83)